David Perutz

We undersell ourselves. Our natural inclination is to get nervous when asked to explain our own skills and value. We also chronically undercharge our clients. We tend to offer a discount to get the deal done.

Stop doing this.

Nobody wants a discount, nor are they expecting it. Some people ask for a discount because they are the type that feels they need to “win” the transaction or prove their value to their boss.

The client isn’t really worried about saving a few dollars, they just want a valuable service.

Show up, do your job, do it well and charge for it.

Let’s get to work.

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It takes just a few minutes to read and edit a post to improve it, it can take hours to write one from scratch.

New strategies or ideas can be improved upon relatively easily once they are started. It’s really hard to perfect something before you’ve tested it out.

If you’ve got a new strategy or concept to try, just do it. It doesn’t matter if it doesn’t work, it’s a lot easier to fix later.

Let’s get to work.

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